Cheerios: Download A Coupon, Lose Your Right To Sue

A recent New York Times article warned consumers that by clicking "Like" on the Facebook page of General Mills, the maker of Cheerios and other products, they would be agreeing to limit themselves to resolve disputes with the company through informal emails or binding arbitration. Consumers would have no recourse to the courts and could not participate in a class proceeding even within the arbitration process. Arbitration clauses are common in business-to-business contracts, but General Mills was attempting to impose one on its relationships with consumers. How? By way of an update to the Legal Terms page of its website.

The new Legal Terms would apply in the following circumstances: