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ARTICLE · 18 MARCH 2014

CASL Is here. Are You Ready?

Miller Thomson
Miller Thomson
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Canada’s Anti-Spam Legislation may significantly affect the way school boards are able to communicate with parents, employees, suppliers and stakeholders.

CanadaConsumer Protection
Gillian Tuck Kutarna
Gillian Tuck Kutarna
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Canada's Anti-Spam Legislation ("CASL") comes into force on July 1, 2014, and may significantly affect the way school boards are able to communicate with parents, employees, suppliers and stakeholders. CASL's scope is broad, its reach is wide, and its penalties are steep, so the time to assess CASL readiness is now.

CASL prohibits sending a Commercial Electronic Message ("CEM") to an electronic address unless the recipient consents, and the message contains prescribed information. A message is commercial if one or more of its purposes is to encourage participation in "commercial activity", regardless of whether or not there is an expectation of a profit. A message qualifies as electronic if sent by any means of telecommunication, including email, voice, or social media.

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