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ARTICLE · 28 APRIL 2015

Seller Beware: Recent Action By Canada's Competition Bureau For Inadequate Price Disclosures

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Recent enforcement activities under the deceptive marketing sections of the Competition Act will be of interest to any business that advertises the prices of products or services in Canada, particularly on mobile and digital platforms.

CanadaAntitrust/Competition Law
Adrian Liu
Adrian Liu
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Recent enforcement activities under the deceptive marketing sections of the Competition Act (the "Act") will be of interest to any business that advertises the prices of products or services in Canada, particularly on mobile and digital platforms. Indeed, deceptive pricing and digital/ mobile advertisements are an area of enforcement priority for Canada's Competition Bureau (the "Bureau"), as illustrated by a significant settlement reached in proceedings against wireless provider Rogers Communications ("Rogers") and the recent proceedings against rental car providers Avis and Budget.

ROGERS SETTLES PREMIUM TEXT PROCEEDINGS

On March 16, 2015, Rogers announced that it would provide an estimated $5.4 million in refunds and credits to customers who were charged for premium text messaging services that the Bureau claimed were the result of misleading advertising. The settlement was in response to a Statement of Claim that the Bureau filed in 2012 against Rogers, BCE

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