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ARTICLE · 08 JANUARY 2019

Influencer Marketing And Competition Law In Canada: The Basics

Affleck Greene McMurtry LLP
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The world of marketing and advertising has evolved – last year, U.S. companies spent an estimated $13.5 billion on social media marketing alone.

CanadaAntitrust/Competition Law
Daphne Hooper
Daphne Hooper
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The world of marketing and advertising has evolved – last year, U.S. companies spent an estimated $13.5 billion on social media marketing alone.1 How are lawmakers and enforcement agencies responding to the change? The Competition Bureau has recently clarified how competition and advertising law in Canada applies to social media marketing tactics in its latest volume of the Deceptive Marketing Practices Digest. Here are the highlights:

  • What is Influencer Marketing?
  • What is Misleading Advertising under the Competition Act?
  • I’m an Advertiser – What do I need to know?
  • I’m an Influencer – What do I need to know?
  • I’m a Consumer – What do I need to know?

Influencer Marketing

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