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ARTICLE · 23 JULY 2013

Cross-Border Lessons In Combating Misleading Advertising

Norton Rose Fulbright Canada LLP
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Protecting consumers from false and misleading advertising is a key enforcement priority for both Canada’s Competition Bureau and the United States Federal Trade Commission. The Bureau’s most recent case, against two of Canada’s leading furniture and appliance retailers, demonstrates the increasing importance of ensuring clear and accurate advertising.

CanadaAntitrust/Competition Law
Norton Rose Fulbright Canada LLP
Norton Rose Fulbright Canada LLP
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Protecting consumers from false and misleading advertising is a key enforcement priority for both Canada's Competition Bureau and the United States Federal Trade Commission. The Bureau's most recent case, against two of Canada's leading furniture and appliance retailers, demonstrates the increasing importance of ensuring clear and accurate advertising. The case draws on a theory relied on by the FTC in a number of proceedings, and underscores the need for compliance vigilance by advertisers in Canada and the United States.

The allegations

On July 9, 2013, the Commissioner of Competition commenced legal action against Leon's Furniture Limited and The Brick Ltd. (the Defendants) for making misrepresentations to the public and for supplying products at prices higher than advertised. The Defendants have indicated that they deny the allegations and will defend the action.

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