AI Transforms The Role Of Search Engines From SEO To AEO

AEO (Answer Engine Optimization) increases the likelihood of content being used as an answer, but raises questions about the criteria used by AI and the level of transparency

The recent popularization of large language models (LLMs) has profoundly transformed the way we interact with the internet. Whereas search engines such as Google Search and Bing were once the primary gateway to finding information, today—whether due to convenience or the perceived accuracy of results—many users turn directly to the answers provided by artificial intelligence models to support everyday decisions and choices.

According to the survey "Consumption and Use of Artificial Intelligence in Brazil", conducted by the Itaú Foundation Observatory and Datafolha, more than 55% of the Brazilian respondents stated that they use artificial intelligence tools to search for specific topics, find information quickly, or answer complex questions. These figures indicate that interaction with