The e-commerce has been growing around the world and challenging
the law, mainly because of the international nature of substantial
portion of transactions related to online sales. Accordingly to
eMarketer, B2C e-commerce shall reach US$ 1.471 trillion in 2014,
increasing nearly 20% over 2013, reaching US$ 2.356 trillion in
2018. On the other hand, Asia-Pacific is expecting to become the
leading region for ecommerce sales in 2015, representing 33.4% of
the market, compared with 31.7% in North America and 24.6% Western
Europe. Brazil, in turn, is tops when it comes to ecommerce sales
in Latin America, accounting for US$ 23.35 Billion.
In Brazil, the e-commerce has been increasing year by year,
making it an attractive market for investors and, on the other
side, challenging the legislation currently in force in our
country. The rise of the new Brazilian middle class beside the
progressive growth of internet users indicates further increase of
online sales in the coming
