The Law of 25 March 1964 on medicinal products prohibits
- (i) publicity regarding medicinal products which are not registered
- or whose registrations have been suspended or withdrawn,
- (ii) publicity aimed at the public (as opposed to practitioners)
- regarding medicinal products which must be prescribed by
- physicians and
- (iii) publicity aimed at the public regarding medicinal products
- treating certain diseases which are listed by Royal Decrees
- (such as tuberculosis, poliomyelitis, cancer, diabetes or
- sexually transmitted diseases).
Specific rules are implemented by the Royal Decree of 9 July 1984 regarding information and publicity on medicinal products. This Royal Decree has been modified several times mainly in order to incorporate European legislation. The latest European Directive 92/28/EC of 31 March 1992, of which most provisions are already embodied in the above Decree, has not yet been formerly incorporated into Belgian legislation.