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ARTICLE · 11 JULY 2019

Greenpeace's Use Of Maya The Bee Infringes Copyright

Van Bael & Bellis
Van Bael & Bellis
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Van Bael & Bellis

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It wanted to denounce Studio 100 for promoting products that are bad for children's health by licensing Maya the Bee's image for its meat products.

BelgiumIntellectual Property

On 8 April 2019, the Enterprise Court (ondernemingsrechtbank / tribunal de l'entreprise) (the "Court") held that the use by Greenpeace of a cartoon character named "Maya the Bee" infringed the copyright exploitation right of Studio 100, a Belgian production company in the entertainment sector, as well as the moral rights of Waldemar Bonsels Stiftung ("WBS"), a company governed by German law.

The fictional character, Maya the Bee, was created and described in 1912 by Mr. Waldemar Bonsels in his book 'The Adventures of Maya the Bee'. WBS exercises Mr. Bonsels' moral rights in his works.

Studio 100 commercialises Maya the Bee movies and cartoon series in the Benelux. The company's general activities focus on children's entertainment. Studio 100 licenses the image and rights in Maya the Bee for various (merchandising) products, including poultry sausage, which indirectly led to the present dispute.

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