Austria. For many around the world, the very name still evokes romantic images of Lippizaners and The Sound of Music. But the reality beyond this powerful and persistent clich‚ is that Austria's economic "horsepower" comes not from stallions but from automotive leaders such as Opel, BMW and AVL-List with world-class operations here. And that sound you hear isn't floating from the hills, but from Sony CDs "made in Austria."
In fact, Austria is emerging as one of the leading industrial nations of the world. Over the last two decades, productivity growth has outpaced industrial powers such as Japan, the USA and Germany. And exports of goods - which have increased eightfold per worker in the last 15 years - now bring in three times the revenues of the tourist trade which is so ingrained in the world's consciousness.
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