ARTICLE · 18 FEBRUARY 2013

The principles of leading and communicating change successfully

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Organisations are reviewing strategic directions and many are opting for change to strengthen competitive positions..

AustraliaStrategy

Robyn Sefiani

There is no doubt change is in the air, on the global and local political, economic, media and business fronts.

The last 12 months alone has seen significant shifts in Australia's legal, retail and professional services landscapes. In this new paradigm, organisations are reviewing their strategic direction and many are opting for change to strengthen their competitive position.

The challenges presented by significant change are accompanied by risk, which is nothing new – as noted by Machiavelli over four centuries ago.

"There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things."

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