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ARTICLE · 26 MARCH 2017

Building brands by branding buildings

DibbsBarker
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Seeking brand protection and exploiting signage rights for can increase the value of your property.

AustraliaReal Estate and Construction
Stuart Green (Formerly With Dibbsbarker)
Stuart Green (Formerly With Dibbsbarker)
Author LinkedIn connections
Services: Intellectual Property & Technology, Property & Projects
Industry Focus: Property

What you need to know

  • Building owners who focus solely on the value of their physical assets, from commercial to retail or industrial space, may be missing out on additional value that can be added to their buildings through a strong branding strategy.
  • Creating and protecting an identity for a building, and strategically exploiting signage rights for that building, can enable building owners to reap benefits for themselves as well as offer commercial advantages to the tenants who occupy their space.
  • While recent cases demonstrate that trade mark registrations can be secured to protect the identity of a building, the devil is in the detail and a carefully crafted branding strategy is key.

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