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ARTICLE · 26 MARCH 2021

Market Intelligence Thought Leadership Award Winner

Privacy by Design – protecting personal information from the wire-frame up

Privacy by Design is a framework based on proactively embedding privacy practices into the product development process.

AustraliaPrivacy

The dynamic and ever-growing nature of privacy regulations and attack vectors related to privacy emphasises the importance for organisations to do a better job protecting data through technology design. Also known as, 'Privacy by Design' and 'Privacy by Default', the terms refer to the system engineering approach of integrating data procedures in technology to protect personal information.

Privacy by Design is a framework based on proactively embedding privacy practices into the entire product development process. By building Privacy into Design specifications from the onset, businesses are able to anticipate risks and prevent privacy-related issues, rather than retrofitting a system to address privacy issues as they arise. The concept calls for privacy to be taken into account throughout the entire engineering process.

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