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ARTICLE · 13 APRIL 2025

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Privacy & AI: How much does your AI know?

Businesses need to be aware of how these changes will impact them in the event of a privacy or data breach.

AustraliaPrivacy

There have been a number of changes to Australia's privacy laws recently and businesses need to be aware of how these changes will impact them in the event of a privacy or data breach, including through the use of AI programs.

Earlier privacy reforms

One of the most significant changes to the Privacy Act was the introduction of a mandatory data breach reporting scheme in 2018. We've written previously about the introduction of the scheme, including when a data breach will be considered a notifiable data breach incident, and what businesses need to do to comply with the scheme under the Privacy Act. Our earlier alert can be found here.

More recently in November 2022, further amendments were made to the Privacy Act that introduced harsher penalties of up to $50M for serious or repeated offences, increased protections for misuse of Australian's personal data outside Australia, and enhanced information sharing and enforcement powers for regulators. The changes were

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