Share on LinkedInShare on LinkedIn

ARTICLE · 27 MARCH 2020

Therapeutic goods ads gone bad: Rules for industry

The TGA is actively supervising the inappropriate advertisement of therapeutic goods in relation to the coronavirus.

AustraliaMedia, Telecoms, IT, Entertainment

Facebook, Google, and other online platforms are racing to curb advertising content that inappropriately capitalises off the Coronavirus pandemic.

With an influx of misinformation hitting social media, the companies are scrambling to stop advertising which exploits the public health emergency. Facebook recently prohibited advertisements that claim to prevent or cure Coronavirus, and those that generate hysteria by advertising 'limited supplies' of therapeutic goods like face masks. Google also issued a statement claiming to have blocked tens of thousands of advertisements attempting to capitalise on the Coronavirus situation.

In Australia, publishing incorrect and inappropriate advertising content about therapeutic goods in relation to Coronavirus potentially contravenes the Therapeutic Goods Act 1989 and the Therapeutic Goods Advertising Code. The Therapeutic Goods Administration (TGA) can impose a range of penalties and sanctions upon advertisers that do not

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from