Lights, camera, lawsuit: Risks of creating social media content at work

From sharing Instagram reels of an employee asking coworkers about their favorite products to uploading videos of staff hopping on the latest TikTok trends, featuring employees on a company's social media has never been more popular.

It sounds harmless, but what happens when a video goes viral or attracts negative comments? Or if the content gains further reach on different platforms with wildly different audiences, like X (formerly Twitter)? The legal implications can be significant.

This trend also raises important questions regarding whether employers can force employees to participate in social media content, and what can they do if an employee refuses.

Key considerations for employers