In today's ever increasing online world, domain names have
become one of the most important business assets for sales to
consumers, contact with and promotion of businesses, and yet many
businesses do not turn their mind to the protection of their domain
names, leaving themselves exposed to cybersquatters or tactical
competitors and loss of potential business through diverted online
traffic. In fact, many business and organisations would not talk
about their "domain names", although many would mention
their ''websites". If asked to consider what exactly a
domain name is or whether it is any different from a website a lot
would call for their IT expert.
If this sounds familiar, or if your business or organisation
has, or plans to launch, a great website and online marketing
campaign and you have not thought much about domain names, this
basic guide is your place to start.
