Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 25 MAY 2009

Don’t Get Caught With Your Hand In The Cookie Jar

Swaab Attorneys
Explore more from Swaab Attorneys

Marketers and executives alike are quickly realising that visitors to websites are like customers entering a physical store, each bringing with them a host of personal opinions, likes, dislikes, needs and wants.

AustraliaMedia, Telecoms, IT, Entertainment
Swaab Author
Swaab Author
Tyrilly Bolton
Tyrilly Bolton
Author LinkedIn connections

Tracking internet activity and privacy: 4 questions for your company to ask now

Marketers and executives alike are quickly realising that visitors to websites are like customers entering a physical store, each bringing with them a host of personal opinions, likes, dislikes, needs and wants. Only, unlike a customer being asked to complete a questionnaire at the point of sale in your physical shop, when a customer visits your website, that visitor's information is free for the taking.

Or is it?

Behavioural advertising brings to life the concept that an IP address can provide important information about the user. An IP address of a website visitor can be used to track their geographic location, which websites they like to visit, when they like to surf the net and more. This information can then be used by companies to shape each visitor's internet experience with targeted marketing, content and advertisements. This means, for example, visitors to your website from

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Victoria’s New Data Centre Rules – Implications For Developers And Operators

Victoria's new Sustainable Data Centre Action Plan introduces comprehensive planning, renewable energy, and community benefit requirements for data centre developments. The regulations establish location restrictions, noise limits, renewable energy mandates, and water supply requirements while creating new referral authorities to oversee compliance. These changes will significantly impact how developers and operators plan and execute data centre projects in Victoria's rapidly expanding market.
AustraliaMedia, Telecoms, IT, Entertainment
Holding Redlich
Holding Redlich
Article

Five Decisions That Will Define Australia’s AI Future

Prime Minister Albanese's speech on 15 July 2026 marked a decisive shift in Australia's approach to artificial intelligence, from voluntary guidance to mandatory national regulation. The announcement establishes Australian Standards for AI, copyright licensing requirements, a national planning framework for data centres, energy obligations, and workplace protections—all underpinned by the concept of sovereign AI.
AustraliaMedia, Telecoms, IT, Entertainment
Corrs Chambers Westgarth
Corrs Chambers Westgarth
Podcast

Cross Examining Cyber EP29: Cross Examining Andrew Penn And Vikram Sharma (Podcast)

Andrew Penn, former CEO of Telstra and current Chairman at Sharon AI, and Vikram Sharma, founder of QuintessenceLabs and winner of the 2025 Prime Minister's Prize for Innovation, discuss the transformative potential of quantum computing and its implications for cyber security. They explore why organisations must begin preparing now for quantum threats to encryption, the convergence of quantum technology with artificial intelligence, and the practical steps boards and business leaders should take to build qu
AustraliaMedia, Telecoms, IT, Entertainment
Herbert Smith Freehills Kramer LLP
Herbert Smith Freehills Kramer LLP
Article

Employ­ers Ban­ning AI Smart Glass­es From The Workplace

As wearable AI technology becomes more prevalent, employers face critical decisions about whether to ban smart glasses in the workplace. This analysis explores the privacy, cybersecurity, and workplace surveillance risks associated with AI-enabled eyewear, while examining the legal framework for regulating their use. Two important exceptions—disability accommodations and workplace safety—complicate what might otherwise be a straightforward prohibition.
AustraliaEmployment and HR
Swaab Attorneys
Swaab Attorneys
Article

Land­lords Beware: New Tobac­co Laws Could Mean Heavy Fines and Even Gaol Time

New South Wales has introduced strict legislation targeting landlords who knowingly permit tenants to sell illicit tobacco and vapes from their premises. With penalties reaching $165,000 and potential imprisonment, property owners must now actively monitor tenant activities and report suspicious behavior. The legislation also grants landlords new powers to terminate leases when closure orders are issued, fundamentally changing the landlord-tenant relationship in commercial retail settings.
AustraliaReal Estate and Construction
Swaab Attorneys
Swaab Attorneys
Article

When Is Entry Into A Lot With­out The Lot Own­er’s Con­sent Per­mit­ted To Car­ry Out Repair Work To Com­mon Prop­er­ty? When There Is An Emergency

A New South Wales Civil and Administrative Tribunal case examines when an owners corporation can lawfully enter a lot without owner consent to repair common property under emergency provisions. The dispute centered on whether ongoing water leakage constituted an emergency justifying entry, and what damages flow from such access.
AustraliaReal Estate and Construction
Swaab Attorneys
Swaab Attorneys
Article

Decen­ni­al Insur­ance For New Apart­ment buildings

The New South Wales Government has introduced Decennial Liability Insurance (DLI), a groundbreaking 10-year no-fault insurance policy for new apartment buildings that guarantees protection against serious defects even if developers or builders become insolvent. This legislative reform, passed through the Fair Trading and Building Legislation Amendment Bill 2026, fundamentally changes how apartment owners are protected from structural failures and serious defects.
AustraliaReal Estate and Construction
Swaab Attorneys
Swaab Attorneys