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ARTICLE · 06 JUNE 2017

Marketing class actions – A new frontier in Australia

The use of the class action forum for "marketing" claims represents a new dimension in this type of case in Australia.

AustraliaLitigation, Mediation & Arbitration

Australia has a long history of class action litigation. Outside of the United States, Australia has one of the most active class action markets globally.

It is 25 years since the introduction of the class action regime in the Federal Court of Australia. Since its introduction, the class action regime has been used as a forum for a range of claims, including product liability claims, environmental claims, shareholder claims, complex financial product claims, investor claims and consumer claims.

A new type of product claim is now emerging in the Australian class action market, and one which has been part of the US class action landscape for many years now. Unlike previous product class actions where the safety of the product was typically in issue, the new product claims focus on statements or representations made in the marketing of the product and whether or not the statements or representations contravene the misleading & deceptive conduct provisions of the

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