Your business is doing well in Australia and you've decided
to expand your horizons overseas. Given that Australian imports and
exports of goods were worth $256 billion and $270 billion
respectively in 2014-15 (Austrade), it's no wonder that many
businesses are thinking along the same lines.
It is important however, that you do your due diligence. Doing
business overseas can be a great way of reaching a much larger
audience but there are also pitfalls. What works well in Australia
won't necessarily translate well into an overseas market. The
following checklist will help you prepare to successfully do
business overseas:
Culture
Thoroughly research cultural similarities and nuances before
setting up shop in the country of your choice. For instance, how
might language differences impact how your product is perceived?
You may need to change a product name or description to suit your
overseas demographic. A well-known example of this the Mitsubishi
Pajero, which is
