Like any business, schools are judged on their
reputation. Parents and the broader community recognise a
school's reputation through the name, logo, symbols and other
tools it uses to communicate its identity.
The crest on a school uniform communicates both brand and
reputation – it informs the observer about which school a
student attends, the quality of its education, its academic
cultural and sporting achievements, and much, much more.
As such, the tools a school uses to communicate its identity
– its trade marks or 'badges of origin' – must
be protected from unauthorised use. The reputation of a school can
be harmed significantly where there is unauthorised use of a
school's trade mark by a third party, particularly where that
third party provides poor services.
