We hear the words trade mark being bandied about every
day, with the concept often being associated with
celebrities and the entertainment industry – some people, for
example, might consider Donald Trump's hair to be his
"trade mark". And while many would not consider his
comb-over particularly valuable, there are a lot of trade
marks that are very valuable, particularly in business.
The importance of brand
Business owners can spend the life of their business building
their "brand" - developing relationships, providing
outstanding products and services and going above and beyond to set
their business apart from their competitors.
The benefits of all of this hard work will hopefully be rewarded
with increased business and satisfied clients but there are also
long term rewards that can be reaped from this commitment to
brand-building, including if one day, you make the decision to sell
the business you have created. This is the time at which the brand
that you
