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ARTICLE · 11 MAY 2020

Victoria Beckham fails to protect her VB trade mark

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Victoria Beckham should have registered her VB trade mark as soon as she commenced using that trade mark in Australia.

AustraliaIntellectual Property
Sean McManis
Sean McManis
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Victoria Beckham has failed to prevent the registration of two 'VB' trade marks, despite the fact that the oppositions were effectively undefended.

The case, which is presently the subject of an appeal, concerned the trade marks depicted below:

The first mark sought registration for a wide range of cosmetics, including skin care products, while the second mark sought registration for beauty and hairdressing services.

Victoria Beckham has used the trade mark VB in relation to businesses trading fashion apparel, accessories and cosmetics. She launched a range of luxury womenswear in 2008 and an e-commerce site in 2013. There has been use of her VB trade mark in relation to cosmetics in Australia, and internationally, since September 2016, following the launch of a range with Estée Lauder.

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Shelston IP ranked one of Australia's leading Intellectual Property firms in 2015.

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