You've spent a lot of time, effort and money developing your
name, reputation and brand. It makes good business sense to now
protect your business through the registration of a trade mark.
A trade mark is used to distinguish the goods and services of
one business from those of another. Simply registering your
business name or company doesn't provide exclusive rights to
use the name, logo, symbol, colour or phrase your business might
rely on. Only a trade mark can truly serve that purpose.
Imitation isn't always the sincerest form of flattery. Trade
mark protection is not only an important marketing tool in the 21st
century; it's also an important means of protecting your
livelihood against the possibility of competitors or imitators
using similar names, logos, phrases (and so on) in your
industry.
