Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 07 MAY 2009

The Value Of Your Brand

HopgoodGanim
Explore more from HopgoodGanim

How much is your brand worth? The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking was published by Millward Brown Optimor on 29 April 2009.

AustraliaIntellectual Property
Author LinkedIn connections

Michael Morris, Senior Associate

How much is your brand worth? The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking was published by Millward Brown Optimor on 29 April 2009.

The "world's largest brand equity study" seeks to put a monetary value on the most important brands in the global market by using economic and market data in combination with research on consumers and business-to-business users.

Millward Brown Optimor is one of the world's largest research agencies with expertise in brand equity research and its BrandZ Top 100 is considered one of the most comprehensive and authoritative brand valuations available.

The study found that the dollar value of the Top 100 brands in the world is currently at around U$1.95 Trillion (AU$D 2.63 Trillion).

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Counterfeit Imports – Tougher Penalties At The Border

Australia strengthens its response to counterfeit goods importation through new legislation that creates strict liability offences and enables infringement notices at the border. The amendments aim to make counterfeit importing unprofitable by ensuring penalties and seized goods exceed potential profits. How will these changes impact intellectual property rights holders and importers operating in Australia?
AustraliaIntellectual Property
Pointon Partners
Pointon Partners
Article

Supporting ‘Human Artistry’: Wholly AI-Generated Recordings Disqualified From ARIA Charts In Australia

The Australian Recording Industry Association has amended its chart eligibility guidelines to exclude songs predominantly created by generative AI, sparking debate about the intersection of artificial intelligence and copyright law. This decision mirrors broader legal challenges facing courts and regulators worldwide as they grapple with determining when AI-generated or AI-assisted works deserve copyright protection and recognition.
AustraliaIntellectual Property
K&L Gates
K&L Gates
Article

How Can You Retain Intellectual Property When A Client Will Not Pay?

A service provider who has not assigned their intellectual property still owns it, regardless of what the invoice says. Under the Copyright Act 1968 (Cth), the creator owns copyright by default, and ownership moves only by written assignment. Paying a designer or developer does not transfer ownership on its own. That default gives service providers real leverage where a client refuses to pay. Retention and suspension clauses turn the default into a contractual right to withhold deliverables.
AustraliaIntellectual Property
LegalVision
LegalVision
Article

Protecting The AI Systems Competitors Can Actually Copy

Businesses building AI products on third-party models face a critical intellectual property challenge: determining what parts of their AI systems can actually be protected when competitors have access to the same underlying models. This analysis explores where protectable value sits in AI workflows, from data retrieval and validation processes to system integration and deployment architecture, and why patent strategy must focus on the commercially defensible elements rather than just the AI model itself.
AustraliaIntellectual Property
Spruson & Ferguson Lawyers
Spruson & Ferguson Lawyers