The Federal Court of Australia has recently ruled in favour of
the creators of 'Better Beer' for a misleading and
deceptive conduct claim, which concerned the similarities in the
packaging and production of Torquay Beverage Co Pty Ltd's
'Better Beer' and Brick Lane Brewing Co Pty Ltd's
'Sidewinder' beer.1
Acknowledging that while beer lovers have "a lot to choose
from, and a lot to look out for", the Federal Court concluded
that a reasonable beer consumer is likely to take reasonable care
of their own interests!
Beer vs Beer
Brick Lane Brewing first issued a media release announcing its
new 'Sidewinder' beer on 21 July 2021. Five days later,
Mighty Craft made an ASX announcement that it would be partnering
with Torquay Beverage Company, and social media influencers '
The Inspired Unemployed', to form Better Beer Co and launch
'Better Beer'.
