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ARTICLE · 30 NOVEMBER 2011

Survey evidence in trademark cases - Is it any use?

The utility of survey evidence in trademark cases is highly questionable and results are unlikely to be determinative.

AustraliaIntellectual Property

adidas brought an application under section 120 of the Trade Marks Act 1995 (Cth) seeking a declaration that Pacific Brands had infringed its three-stripe trade mark by supplying certain footwear which also displayed decorative stripes. It also sought an order to restrain them permanently from doing so (adidas AG v Pacific Brands Footwear Pty Limited [2011] FCA 1205).

In preparing its evidence, adidas filed a Notice of Proposed Survey which went to the issue of whether the mark in question was deceptively similar to its trade mark. Pacific Brands applied for orders that adidas not be permitted to use or rely upon a survey, or the proposed survey, as evidence.

It argued that there was no necessity for survey evidence, and that it was a waste of resources, since both questions to be tried in the proceedings were questions of law and therefore, to be determined by the judge (assisted by qualified expert evidence).

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