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ARTICLE · 18 SEPTEMBER 2017

Registering A Trademark In Australia

Harris Gomez Group
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There are many reasons why you may wish to register your trademark. There are very few reasons of why you wouldn't. By registering your trademark early on in the process of starting your business,...

AustraliaIntellectual Property
Cody McFarlane
Cody McFarlane

There are many reasons why you may wish to register your trademark. There are very few reasons of why you wouldn't. By registering your trademark early on in the process of starting your business, you are protecting one of your most important assets – your brand! Registering your trademark will provide you with legal avenues to be able to defend your brand's image in the event that someone attempts to register a conflicting trademark. Additionally, by protecting your intellectual property, you are making your business more attractive (and thus valuable) to any potential investors.

With this in mind, there are a few steps to getting your trademark registered in Australia.

  1. Decide if you have a trademark: A trademark is different to a design right. A trademark is a sign that can include words, phrases, logos, images, and even such things as movement, sound or smell. Of course, a trademark will often be a combination of these things!

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