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ARTICLE · 03 MAY 2013

Pucci v. Tucci: Latest development in a protracted legal saga

A recent European IP law fight re-ignited when both companies sought to register their trademarks at the community level.

AustraliaIntellectual Property
Stefania Baldazzi
Stefania Baldazzi

At the end of 2012, the EU court of Justice rendered three decisions on the legal fight between El Corte Inglés S.A and the Italian fashion designer Emilio Pucci, involving word trademark "Pucci" and figurative trademarks "Emilio Pucci" and "Emidio Tucci".

The passionate legal saga started in 1977, when El Corte Inglés elected to operate in Spain, with an imaginary Italian name Emidio Tucci. Emidio Tucci was a trademark intended to be more attractive to consumers in conveying an image of Italian elegance.

Despite the opposition of Emilio Pucci, the trademark was finally granted as a Spanish trademark to El Corte Inglés, on the ground of lack of similarity between the names.

The fight re-ignited when both companies sought to register their trademarks at the community level.

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