From a bitter and watery past has flourished a fruity and
vibrant future for low and no-alcohol beers. Gone are the days when
these bubbly brews were renowned for their lacklustre taste and
uninspiring flavour profile. These days brewers are wielding
innovation as their secret ingredient, concocting a flavoursome
array of low alcohol beers that cater to the modern
Australian's increasingly health-conscious palate.
With an estimated annual growth of 9.16%, the Australian market
for non-alcoholic beer is expected to reach total revenue of
approximately $289 million by 2027. In light of this, it's no
wonder that brewers are willing to fight tooth and nail to defend
their brand, as evidenced in the recent
Brick Lane Brewing Co Pty Ltd v Torquay Beverage Company Pty
Ltd trade mark dispute.
