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ARTICLE · 21 MAY 2025

Mobility scooter vs electric car - A trade mark battle

Discusses importance of a practical, common-sense assessment when determining whether goods are of the "same kind" for TM opposition purposes.

AustraliaIntellectual Property

Madderns currently assists BYD in defending a Federal Court appeal. The appeal challenged a prior IP Australia's decision (Moving Life Pty Ltd v BYD Company Limited [2024] ATMO 148) that decided foldable mobility scooters and cars are not considered the "same kind of thing" under Australian trademark law.

The dispute arose when Moving Life opposed the registration of BYD's "ATTO" trademark in relation to cars. Moving Life claimed prior use of the "ATTO" mark in Australia for foldable mobility scooters, predating BYD's first use of the mark for their electric SUV.

To succeed in its opposition under s58 of the Trade Marks Act 1995 (Cth) arguing that BYD was not the rightful owner of the trademark, Moving Life needed to demonstrate two key elements. Firstly, they had to prove use in Australia, by Moving Life, of a trademark identical or substantially identical to "ATTO" before BYD. Secondly, this use had to be in relation to goods that are the "same kind of thing"

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