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ARTICLE · 09 MAY 2021

It is good to be different - to avoid trademark infringement

Owners and directors must understand the risks of copying or imitating another business model, even overseas businesses.

AustraliaIntellectual Property

BACKGROUND OF DOWN-N-OUT

The high-profile case of Hashtag Burgers Pty Ltd v In-N-Out Burgers Inc [2020] FCAFC 235 ('Down-N-Out v In-N-Out') found Sydney burger business, 'Down-N-Out', liable for unlawfully imitating the well-known US burger chain, 'In-N-Out Burger'.  The Court found Down-N-Out liable for trademark infringement, passing off, and misleading and deceptive conduct.

Founded in 1948, In-N-Out Burger have over 350 separate restaurant locations across the United States.  What is undoubtedly a successful business model, the Court found that Down-N-Out capitalised on In-N-Out's already established business model and reputation for its own gain.

TRADEMARK INFRINGEMENT OF DOWN-N-OUT

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