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ARTICLE · 12 FEBRUARY 2019

IP: Winning tenders and increasing your competitive advantage

Article advocates for a structured IP strategy/portfolio and lists some benefits that could be realised.

AustraliaIntellectual Property

For many manufacturers in Australia, Intellectual Property (IP) can be the most valuable asset the business owns. Why? Because IP can be used in a variety of ways to support a business, writes Greg Whitehead in the latest edition of AMT (Australian Manufacturing Technology) magazine.

For many manufacturing businesses in Australia, Intellectual Property (IP) can be its most valuable asset.  Why?  Because IP can be used in a variety of ways to support a business.

However, after the best part of two decades working within the IP industry and seeing numerous missed opportunities, it remains an unfortunate reality that leaders and key decision makers at many of Australia's most innovative manufacturing enterprises, particulars SME's, do not adequately understand the full range of ways in which they can capitalise on their IP.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Shelston IP ranked one of Australia's leading Intellectual Property firms in 2015.

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