This article was written by ipervescence in collaboration
with Davies Collison Cave. ipervescence is a joint venture between
its Managing Principals and QANTM Intellectual Property Limited
Intellectual property is embedded throughout a business. It
underpins and connects critical capabilities including how a
business operates, manages people, innovates and collaborates. The
real value of IP lies in its broad based contribution, and how
effectively that contribution supports business objectives.
This article considers how an integrated approach to IP supports
the way a business generates value and mitigates risk.
How can IP contribute to business objectives?
To thrive a business needs to align its strategic objectives to
the way it creates value. As traditional industries and business
models are disrupted, businesses are having to think differently
about how they attract and retain customers, drive revenue and
growth and engage with an eco-system of
