Protecting your brand
Whether you are operating a new or existing business, it is
prudent to have adequate brand protection. Your brand is valuable
and you can protect it by registering trade marks. Your trade marks
may be a word, mark, logo, a combined mark, or in some
circumstances a sound or movement mark.
A company's intellectual property is valuable. There are
many iconic Australian and international marks that members of the
public readily identify with a certain brand or product. Some
examples include Qantas' 'flying kangaroo', Apple's
'bitten apple', Nike's 'swoosh' and
McDonald's 'golden arches'.
Classes of goods and services
Thynne + Macartney assists clients to develop an overall brand
strategy. Part of that process involves the formulation of a list
of the crucial goods and services that ought to be covered in your
trade mark applications.
