While everything 'metaverse' and 'NFT' continue
to dominate newsfeeds and cultural consciousness, the sleeping
giant of gaming continues to lead all substantive metrics.
Surpassing the value of the film and music industries, not only is
the gaming industry continuing to grow its market and engagement
but it remains an example of an industry in which the synthesis of
artistic imagination and technological innovation fuse to create
unique and multifaceted ecosystems. It is also a sector where
intellectual property plays a critical role in the protecting
investment and laying the groundwork to commercialise content when
a game, its characters or underlying story go viral.
While future articles in our 'Games & Video Games
101' series will speak to the way in which copyright, patents,
designs, contracts and non-disclosure agreements are equally
important in protecting creative endeavour in the gaming industry,
this article focusses on the humble, often underrated,
