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ARTICLE · 16 APRIL 2022

Four-step guide to intellectual property management

Holding Redlich
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Intellectual property (IP) rights can accrue significant value for companies when managed properly.

AustraliaIntellectual Property
Jessica Tanna
Jessica Tanna
Blair Beven
Blair Beven
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Intellectual property (IP) rights can accrue significant value for companies when managed properly. For example, well-known trade marks such as Apple and Amazon, as a type of intellectual property, are currently valued at over US$350 billion.

In order to realise this value, companies must work to actively identify, register and enforce their IP rights - a failure to do so may result in missed financial opportunities (as demonstrated in the events arising out of the registration and protection of the UGG trade mark in Australia and internationally).

In this article, we provide a step-by-step overview on how to identify, protect, and manage IP rights.

Step one: Understanding the basics of IP rights

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This publication does not deal with every important topic or change in law and is not intended to be relied upon as a substitute for legal or other advice that may be relevant to the reader's specific circumstances. If you have found this publication of interest and would like to know more or wish to obtain legal advice relevant to your circumstances please contact one of the named individuals listed.

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