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ARTICLE · 23 JULY 2014

Forget physical property: it's now all about ideas and intellectual property

All tech and intellectual property based companies should be taking these steps to protect their greatest assets.

AustraliaIntellectual Property
Sam Bassingthwaighte (Formerly With ClarkeKann Lawyers)
Sam Bassingthwaighte (Formerly With ClarkeKann Lawyers)
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Ruslan Kogan, new addition to the BRW Rich List with an estimated wealth of $315 million was recently quoted in an Australia Financial Review article saying:

"In the past it was all about physical property, who owns the land, what capital gains are there on the land, how much money you could borrow from the bank. Now all it takes is an idea, securing your intellectual property and creating a digital product that enhances lives."

This sage advice from the man behind one of the fastest growing companies in Australia www.kogan.com, is a timely reminder of steps all tech and intellectual property based companies should be taking to protect their greatest assets.

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