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ARTICLE · 08 AUGUST 2020

Costs consequences for not following the rules in a trade mark opposition

Parties must "follow the rules" when filing evidence and complying with pre-hearing directions or risk cost consequences.

AustraliaIntellectual Property

Monster Energy Company v Mixi, Inc [2020] NZIPOTM 10

This decision reminds parties in an opposition to "follow the rules" when filing evidence and complying with pre-hearing directions or risk significant cost consequences.

Monster Energy Company opposed the registration of the MONSTER STRIKE trade mark filed by MIXI, Inc. for goods and services in classes 9 and 41. The basis for the opposition was:

  1. the use of the MONSTER STRIKE trade mark would be likely to deceive or confuse with Monster Energy's MONSTER and MONSTER ENERGY trade marks (section 17(1)(a)); and
  2. the MONSTER and MONSTER ENERGY trade marks are well known in New Zealand (section 25(1)(c)).

Neither of the grounds of opposition were established.

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