Apple Inc. ("Apple") opposed the extension of
protection to International Registrations designating Australia for
SWATCH
ONE MORE THING (IR no. 1261460/Australian application no.
1715688) and ONE MORE THING (IR no. 1261461/Australian
application no. 1715689) in classes 9 and 14 in the name of Swatch
AG ("Swatch"). Both oppositions were heard together.
The oppositions were based on sections 42(b), 58, 59, 60 and
62A. The main basis for the oppositions was Apple's alleged
reputation in the phrase "ONE MORE THING" arising from
the regular use of this phrase in keynote addresses by senior
officers of the company from 1998 onwards, especially by Steve Jobs
(until around 2011) when delivering his "Stevenotes". The
phrase would typically be used before introducing a new product,
service or feature, and would often also be shown on a slideshow
behind Mr Jobs. The audience apparently came to anticipate and
celebrate the use of the phrase. After Mr Jobs' death, the
phrase was
