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ARTICLE · 07 MAY 2009

Brand Protection Under New Generic Top-Level Domain Names

The World Intellectual Property Organisation advocates new dispute resolution procedures for alleged infringement of trade marks under the new Generic Top-Level Domain Names to be released in 2010.

AustraliaIntellectual Property

Michael Morris, Senior Associate

The World Intellectual Property Organisation advocates new dispute resolution procedures for alleged infringement of trade marks under the new Generic Top-Level Domain Names to be released in 2010.

As recent media has reported, the organisation who administers the Internet's system of unique identifiers, ICANN, (Internet Corporation for Assigned Names and Numbers) is proposing to expand the Internet's addressing system to a large number of new Generic Top-level Domain Names (gTLDs), which are expected to become available for registration in 2010. This means there will be much greater scope for the creation of domain names outside those with the more common domain names ending in identifiers such as .com, .gov, .org and .net.

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