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ARTICLE · 29 JULY 2020

Booking.com - Book em? Maybe…..or leave a Booking Mark

Discussion about a recent US case which raised the Genericness Doctrine in the context of a domain.

AustraliaIntellectual Property

On Monday May 4, 2020 via a teleconference, the United States Supreme Court heard oral arguments in the United States Patent and Trademark Office (USPTO) v. Booking.com B.V., Docket No. 19-46. This was the first oral argument heard and presented to the court since they closed their "doors" in March as a response to COVID-19. This opinion is the first of the Court on generic marks since it decided that the term "shredded wheat" was generic in 1938.

This case raises the "genericness doctrine" in the context of a domain. The respondent in this case, namely, Booking.com operates a website which primarily allows consumers to book hotels and travel related accommodations. The application for the mark booking.com was refused by the USPTO since they found it to be generic and therefore, barred by the Lanham Act.

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