Heightened competition in the agribusiness sector means the
issue of branding has become increasingly important for primary
producers and marketers. Branding is key in competitive trade as it
differentiates products from others in the market, helping to
maintain the long-term sustainability of a business.
Branding is particularly important in the agribusiness sector
because products are often heavily commoditised, which makes like
products indistinguishable. Products can be effectively
differentiated from similar products through brand association and
trade mark registration.
Senior associate Hayden Delaney and law clerk Chloe Richardson
explain the tools available to protect products in the agribusiness
sector, and outline two recent court cases that show how
proactively taking legal steps to protect your brands can pay off
in the long run.
