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ARTICLE · 19 FEBRUARY 2013

When the Workplace and Social Media Collide

Employers face a challenge of balancing bullying, harassment and brand damage risks with respecting employees' privacy.

AustraliaEmployment and HR

With over 10 million Facebook users in Australia, it comes as no surprise that social media is as integral to workplace interaction as "water-cooler talk". While social media channels such as Facebook posts, Twitter accounts and LinkedIn groups offer quick and easy ways to promote business and networking, they could also present headaches for employers.

In particular, employers now face the challenge of balancing bullying, harassment and brand damage risks with the need to respect employees' privacy.

Facebook Comment = Pubtalk?

People have always talked about their work and colleagues after hours with friends and family. However, the digital era and social media mean that it is increasingly hard to distinguish between professional and personal conduct.

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