The Olympic Games have highlighted that there's a long way
to go before anyone can be confident that winners have won without
cheating.
According to the International Olympic Committee's website,
'The goal of the Olympic Movement is to contribute to
building a peaceful and better world by educating youth through
sport practiced without discrimination of any kind and in the
Olympic spirit, which requires mutual understanding with a spirit
of friendship, solidarity and fair play.'
'Fair play' means athletes competing against each other
based on natural ability, discipline and hard work. This holds true
for business. Companies should be competing for business based on
the quality of their services or products and competitive
pricing.
