Romero Pineda > San Salvador, El Salvador > Firm Profile

Romero Pineda
EDIFICIO AVANTE, SUITE 5-01
BLVD LUIS POMA, SANTA ELENA
ANTIGUO CUSCATLÁN
El Salvador

El Salvador > Legal market overview

El Salvador > Intellectual property Tier 1

The powerhouse team at Romero Pineda remains a market leader, advising on the development and protection of the intellectual property portfolios of major regional corporates and global brands such as The Walt Disney Company, with a client base that spans a diverse spectrum of sectors, including tech, food and beverages, entertainment and pharmaceuticals. Helmed by managing partner, firm vice president and IP authority José Roberto Romero, and litigation practice director Carlos Castillo (who has over 30 years’ experience in intellectual property enforcement), the team has a full-service offering which extends to trade marks and copyright, patents and trade design surveillance, searches, registrations, renewals, oppositions, anti-piracy actions and market expansion strategies. The group is supported at associate level by Elsy Duran, a specialist in the consolidation of regional trade mark portfolios; Nadya León, who handles complex administrative and judicial proceedings; and Susana Navarro, who advises on domain name matters. Brand management expert and former practice co-head Roxana Romero left the firm in September 2022.

Testimonials

‘We have always received a professional and cordial service from each and every one of the lawyers who deal with our matters.’

‘The service I have received from Romero Pineda has been one of the best in El Salvador.’

‘Nadya León is an excellent attorney. She responds quickly and gets to the point.’

Key clients

Productos Alimenticios Bocadeli

Grupo Bimbo

Conair

Grupo Hilasal

Proyecciones y Administracion Empresarial/PAE Global/Arch Resources Group

Autostore Technology

Ubiquiti Networks

The Walt Disney Company

Bio Pappel Scribe

Grupo Omnilife

Work highlights

  • Acting for Bocadeli in conducting trade mark searches, handling new filings, prosecutions and renewals, and designing IP strategies in El Salvador, Guatemala, Honduras, Costa Rica, Nicaragua, Panama, Belize, the Dominican Republic, Peru and the US.
  • Advising Mexico-based company Proyecciones y Administracion Empresarial/PAE Global/Arch Resources Group on comprehensive IP strategies.
  • Acted for Ubiquiti Networks in two oppositions to stop identical trade marks from obtaining unlawful registration, with favourable results.

El Salvador > Banking and finance Tier 3

The multi-disciplinary team at Romero Pineda combines the strength of its corporate, commercial, and banking and finance departments to advise national and regional insurance companies and financial institutions on matters ranging from project finance, securities and microfinance to due diligence processes, share transfers and loan agreements. Department head Francisco Martinez and senior associate Camila Villafuerte are the key contacts.

Practice head(s):

El Salvador > Dispute resolution Tier 3

Highlighted for its ‘availability, client service, knowledge and professionalism’, the team at boutique firm Romero Pineda assists major national, regional and global corporates with negotiations and alternate dispute resolution strategies, in addition to providing representation in high-stakes litigation. The practice is headed by founding partner and firm chairman Roberto Romero, an authority in arbitration and cases concerning international treaties; litigation department director Carlos Castillo  , an expert in corporate and intellectual property cases; and associates Feridee Alabi, who specialises in contentious-administrative and consumer law matters, and Nadya León, who provides support in complex IP litigation. Acting for key market players such as Copa Airlines and Grupo Bimbo, the practice has a broad client base across such industries as food, aviation, retail, cosmetics, construction and entertainment.

Testimonials

‘The team stands out for its availability, client service, knowledge and professionalism.’

Key clients

Copa Airlines

Bimbo El Salvador

ISP El Salvador

Pochteca de El Salvador

Gaspro El Salvador

Export Depot

Dada & Dada Compañía

Belcorp El Salvador

Comedica de RL

B Cremades & Asociados

El Salvador > Corporate and M&A Tier 4

The multi-disciplinary team at Romero Pineda marshalls the strength of its corporate, commercial, and banking and finance departments to advise major regional and multinational corporates (including UPS, Procter & Gamble and Copa Airlines) on cross-border M&A, major energy projects and expansion into the Salvadoran market. Headed by Francisco Martinez, who has expertise in the aviation, insurance and energy sectors and also handles competition issues, the group assists with matters involving e-commerce, customs, legal tech (including blockchain, crypto and fintech issues), compliance, real estate and the environment. Key support is provided by managing partner and firm vice president José Roberto Romero Mena and senior associate and banking, finance and insurance division head Camila Villafuerte.

Practice head(s):

Testimonials

‘Our company has worked with Romero Pineda for many years and we have been provided with an excellent service. We look forward to continuing to work with them in the years ahead.’

‘Francisco Martinez has been available for us every time we request any advice from him.’

Key clients

United States International Development Finance Corporation (DFC)

Abbott

Kellogg’s

FMI 360

Grupo SMI

Pactiv Evergreen

Copa Airlines

Alltech

UETA

Bimbo

VAPE

Work highlights

  • Assisted Gaspro with its positioning in the medical supplies and industrial oxygen market.
  • Assisted Bimbo with the expansion of its local plant in El Salvador, including a substantial investment in its assets and operations.
  • Retained by Copa Airlines to renew its licence to operate in El Salvador.

Romero Pineda provides a full range of legal services to international, regional and local businesses. Founded in 1978 by Dr Roberto Romero Pineda, the firm is organized into four primary departments – banking, corporate, intellectual property and litigation – which work collaboratively to ensure a comprehensive perspective and specialized expertise. Superior legal knowledge, excellent skills and responsive client service have always been absolute priorities of the firm. Romero Pineda is the exclusive Salvadoran member in world’s leading legal and business networks: Lex Mundi. It has stringent performance standards and provides the firm with access to legal experts around the world.

Main areas of practice
Intellectual property: the firm’s lP department helps clients identify, secure, assert and defend all aspects of their intellectual property rights in trademarks, copyright, patents, domain names and trade secrets. In addition, Romero Pineda’s lawyers have been recognized for their transactional experience involving IP, such as acquisitions, sales, technology transfers, e-commerce, and licenses and franchising. The group also prosecutes the health/sanitary registrations required for health, personal care and food products. With the litigation department, the firm has unequalled capability in IP conflicts, disputes and enforcement.

Corporate: the firm advises domestic, regional and multinational entities on the establishment, diversification and expansion of commercial operations, including business structure, M&A, contracts, free trade zone projects, due diligence, labor relations, immigration and foreign investment registration.

Banking and finance: Romero Pineda’s banking department provides highly specialized legal services to domestic and international banking and financial institutions regarding the establishment and development of operations in El Salvador and Central America. The firm is experienced in handling matters such as incorporation of new banks; secured and unsecured transactions and collateral; syndicated loans; acquisition of local banks; cross-border loan transactions; and due diligence investigations.

Litigation: the firm is experienced in all types of commercial disputes and equipped to handle complex cases involving multinational parties. It has a demonstrated record of success at the trial and appellate levels and is experienced in negotiating settlements. Several of its lawyers are certified mediators and arbitrators.

Antipiracy: the firm’s specialized team works with clients to manage and implement their strategies and enforcement programs, including monitoring procedures, border enforcement measures and litigation.

Labor law: the firm’s expertise in labor law is key to helping clients to comply with their labor obligations and receive appropriate support for the management of their workforces.

Tax law: the firm advises on general and industry-specific issues, including the creation of structures to minimize tax liability; tax effects of financing by international lenders; taxes on mergers, acquisitions and joint ventures involving local and international companies; and tax implications of insurance policy sales.

Aviation: the firm has specific industry experience assisting both passenger and cargo airlines with the business and regulatory aspects of operations, ranging from the acquisition of operating permits to authorization for changes in schedules and new routes.

IT, data protection and privacy division: the firm has an interdisciplinary team with extensive litigation, regulatory, technology and compliance experience. Our lawyers develop and implement regulatory strategies and provide valuable advice across multiple practice areas: Data Protection compliance and enforcement issues, Cibercrime/Cibersecurity, Disputes resolution, Related intellectual property issues, E-commerce infringement issues.

International work: Romero Pineda has a wide range of international and multinational clients. It represents clients from industries and sectors including fashion, retail and consumer markets, technology and telecommunications, natural resources, financial institutions, transportation, life, science and health, infrastructure, advertising and marketing.

DepartmentNameEmailTelephone
President Dr, Roberto Romeroroberto@romeropineda.com
Managing partner José Roberto Romerojose@romeropineda.com
Partners Roxana Romero de Gameroroxana@romeropineda.com
Partners Carlos Castilloccastillo@romeropineda.com
PhotoNamePositionProfile
CARLOS CASTILLO photo CARLOS CASTILLOPartnep
ELSY DURÁN photo ELSY DURÁNManager of the Intellectual Property Department.
FRANCISCO MARTINEZ photo FRANCISCO MARTINEZPartner- Manager of the Corporate Department 
ROBERTO POCASANGRE photo ROBERTO POCASANGREAssociate
JOSE ROBERTO ROMERO photo JOSE ROBERTO ROMEROManaging Partner and Vice President
ROXANA ROMERO photo ROXANA ROMEROPartner /Intellectual Property
ROBERTO ROMERO PINEDA photo ROBERTO ROMERO PINEDAPresident and Founding Partner 
CAMILA VILLAFUERTE photo CAMILA VILLAFUERTESenior Associate
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