Firm Profile > Romero Pineda > San Salvador, El Salvador

Romero Pineda
EDIFICIO AVANTE, SUITE 5-01
BLVD LUIS POMA, SANTA ELENA
ANTIGUO CUSCATLÁN
El Salvador

Intellectual property Tier 1

Well-established local firm Romero Pineda fields a standout intellectual property team, advising on the identification and protection of client's inventions and creations. Furthermore, the strong practice's portfolio of services includes IP matters related to corporate transactions, copyright issues and unfair competition matters. The practice group is led by a quartet comprising eminent managing partner José Roberto Romero, multinational portfolio expert Roxana Romero, Carlos Castillo and associate Elsy Duran. Castillo, who also leads the firm's litigation department, frequently acts on contentious IP matters and Duran coordinates trade mark clearances and registrations. At associate level, the team also includes Nadya León, who heads the incidents and oppositions unit of the IP practice, and Pamela Giraldo, who focuses on sanitary registrations, particularly of pharmaceutical and natural products.

Key clients

Grupo Bimbo

Avon Products

Productos Alimenticios Bocadeli

Novartis Pharma (Logistics)

Grupo Salinas

Henkel Corporation

Belcorp

Pfizer

Lula Mena

NBA Properties

Major League Baseball Properties

Dispute resolution Tier 2

A well-established firm in the local market, Romero Pineda assists clients with resolving contentious matters and represents them before different entities and courts. Led by Roberto Romero, Carlos CastilloKarla Patricia Alas and Feridee Alabi, the litigation department excels at handling anti-piracy and trade mark infringement cases in collaboration with the firm's strong intellectual property practice. Founding partner Romero focuses on arbitration agreements as well as dispute settlements and Castillo acts primarily at the nexus of intellectual property and litigation, while associate Alas also handles mediation and matters relating to new technologies, digital law and consumer protection, and Alabi specialises in labour disputes.

Key clients

The Walt Disney Company

Mars

Sanrio

Caterpillar

Acon

Ebel and Esika

Novartis

Marvel

Victoria’s Secret

Banking and finance Tier 3

Assisting foreign banks, private credit institutions, insurance companies and financial institutions alike, Romero Pineda operates a national as well as regional banking and finance practice. Camila Villafuerte is the key contact in this practice area. In October 2019, Daisy Martinez left the firm to take up a post with the government's Financial System Appeals Committee (CASF).

Corporate and M&A Tier 3

Romero Pineda advises national and multinational companies on the establishment, diversification and expansion of their operations in Central America. Areas of specialisation include aviation, procurement and energy law. Antitrust expert Francisco Martinez, who was promoted to partner in January 2020, is the key contact in the corporate group and leads the department together with Camila Villafuerte, who also has expertise in banking, finance and insurance law.

Key clients

Banco Centroamericano de Integración Económica

Overseas Private Investment Corporation

International Finance Corporation

FMO

Interjet

Grupo SMI

AIG

Copa Airlines

Alltech

Grupo Vape

Amway

Microsoft

Laboratorios Kin

Cinemark

Kellogg

JICA

Compassion International

Evergreen Packaging

Banco Lafise Panama

Romero Pineda provides a full range of legal services to international, regional and local businesses. Founded in 1978 by Dr Roberto Romero Pineda, the firm is organized into four primary departments – banking, corporate, intellectual property and litigation – which work collaboratively to ensure a comprehensive perspective and specialized expertise. Superior legal knowledge, excellent skills and responsive client service have always been absolute priorities of the firm. Romero Pineda is the exclusive Salvadoran member in world’s leading legal and business networks: Lex Mundi. It has stringent performance standards and provides the firm with access to legal experts around the world.

Main areas of practice
Intellectual property: the firm’s lP department helps clients identify, secure, assert and defend all aspects of their intellectual property rights in trademarks, copyright, patents, domain names and trade secrets. In addition, Romero Pineda’s lawyers have been recognized for their transactional experience involving IP, such as acquisitions, sales, technology transfers, e-commerce, and licenses and franchising. The group also prosecutes the health/sanitary registrations required for health, personal care and food products. With the litigation department, the firm has unequalled capability in IP conflicts, disputes and enforcement.

Corporate: the firm advises domestic, regional and multinational entities on the establishment, diversification and expansion of commercial operations, including business structure, M&A, contracts, free trade zone projects, due diligence, labor relations, immigration and foreign investment registration.

Banking and finance: Romero Pineda’s banking department provides highly specialized legal services to domestic and international banking and financial institutions regarding the establishment and development of operations in El Salvador and Central America. The firm is experienced in handling matters such as incorporation of new banks; secured and unsecured transactions and collateral; syndicated loans; acquisition of local banks; cross-border loan transactions; and due diligence investigations.

Litigation: the firm is experienced in all types of commercial disputes and equipped to handle complex cases involving multinational parties. It has a demonstrated record of success at the trial and appellate levels and is experienced in negotiating settlements. Several of its lawyers are certified mediators and arbitrators.

Antipiracy: the firm’s specialized team works with clients to manage and implement their strategies and enforcement programs, including monitoring procedures, border enforcement measures and litigation.

Labor law: the firm’s expertise in labor law is key to helping clients to comply with their labor obligations and receive appropriate support for the management of their workforces.

Tax law: the firm advises on general and industry-specific issues, including the creation of structures to minimize tax liability; tax effects of financing by international lenders; taxes on mergers, acquisitions and joint ventures involving local and international companies; and tax implications of insurance policy sales.

Aviation: the firm has specific industry experience assisting both passenger and cargo airlines with the business and regulatory aspects of operations, ranging from the acquisition of operating permits to authorization for changes in schedules and new routes.

IT, data protection and privacy division: the firm has an interdisciplinary team with extensive litigation, regulatory, technology and compliance experience. Our lawyers develop and implement regulatory strategies and provide valuable advice across multiple practice areas: Data Protection compliance and enforcement issues, Cibercrime/Cibersecurity, Disputes resolution, Related intellectual property issues, E-commerce infringement issues.

International work: Romero Pineda has a wide range of international and multinational clients. It represents clients from industries and sectors including fashion, retail and consumer markets, technology and telecommunications, natural resources, financial institutions, transportation, life, science and health, infrastructure, advertising and marketing.

Department Name Email Telephone
President Dr, Roberto Romero roberto@romeropineda.com
Managing partner José Roberto Romero jose@romeropineda.com
Partners Roxana Romero de Gamero roxana@romeropineda.com
Partners Carlos Castillo ccastillo@romeropineda.com
Photo Name Position Profile
 KARLA ALAS  photo KARLA ALAS Manager of the Dispute Resolution Department
 CARLOS CASTILLO  photo CARLOS CASTILLO PARTNER
 ELSY DURÁN photo ELSY DURÁN Manager of the Intellectual Property Department.
 FRANCISCO MARTINEZ  photo FRANCISCO MARTINEZ ASSOCIATE- Manager of the Corporate Department and Head of the Labor Law…
 ROBERTO POCASANGRE  photo ROBERTO POCASANGRE ASSOCIATE
 JOSE ROBERTO ROMERO  photo JOSE ROBERTO ROMERO MANAGING PARTNER / VICE PRESIDENT
 ROXANA ROMERO  photo ROXANA ROMERO PARTNER / INTELLECTUAL PROPERTY
 ROBERTO ROMERO PINEDA  photo ROBERTO ROMERO PINEDA PRESIDENT / FOUNDING PARTNER
 CAMILA VILLAFUERTE  photo CAMILA VILLAFUERTE
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