OlarteMoure > Bogota, Colombia > Firm Profile

Carrera 5 No. 34 - 03

City focus > Cali Tier 1

IP powerhouse OlarteMoure utilises its Cali office — one of the firm’s five national platforms — to service Colombia’s wider Western Region, as well as certain clients within the innovation ecosystem who have no connection to the city. Cali-based clients commend the firm’s commitment to maintaining a local presence in the vicinity, attesting that ‘we can count on it quickly if we need a face-to-face meeting’. Legal manager Isabella Herrera has led the office since its establishment in 2019 and has ten years of experience in advising on unfair competition, antitrust, trade marks and consumer protection matters. Notably, Herrera was recently part of the team that represented Ocensa on obtaining ISO 37001 certification. The local group also draws on several younger lawyers, including associate Daniella Chahin, who is focused on corporate law; and associate Nathalia Nieto, who handles litigation and alternative dispute resolution.


We started working with OlarteMoure last year; it supported us in industrial property and patent matters. It is a firm with its main office in the city of Bogotá but with the advantage of having an office in Cali, so we can count on it quickly if we need a face-to-face meeting.

Every time lawyers from Bogotá come to give a talk about new legislation or something new, they always invite me, or talks are also scheduled for our research and development teams on patent matters or industrial property matters.

Our direct contact is Isabella Herrera, who is the Head of OlarteMoure’s office in Cali. She is always in contact with us to ask if we need any support. The relationship is going very well, the team is always willing to meet our requests.

Key clients

Comestibles Aldor


Plasticel (Plásticos Especiales)

Alimentos Enriko

Asocaña (Asociación de Cultivadores de Caña)

Fundación Delirio


Pontificia Universidad Javeriana

International Center for Tropical Agriculture (CIAT)

Zonamerica Usuario Operador de Zona Franca

Sociedad Portuaria de Buenaventura

BIA Energy


Fondo Latinoamericano para el Arroz de Riego (FLAR)


Harinera del Valle

Work highlights

  • Advised Colombian oil-and-gas company, Ocensa, on obtaining ISO 37001 certification.
  • Created a tailor-made anticorruption compliance programme for Zonamerica Usuario Operador de Zona Franca.
  • Advised Comestibles Aldor on general day-to-day matters, including corporate, IP, and competition law.

City focus > Medellín Tier 1

OlarteMoure’s Medellín branch has been advising clients for over a decade and its local credentials are evidenced by its activity for some of the region’s leading business entities, including Grupo Nutresa, Grupo Familia and Cementos Argos. That being said, the firm also services its enviable roster of multinational clients from its Medellín base. The sizeable 18-lawyer practice group specialises in intellectual property —in line with the larger national firm’s signature strength— with robust offerings in patents, trade marks and anti-piracy, among other practice areas. The ‘always attentiveMaría Clara Múnera heads the Medellín office and handles a mix of trade mark, copyright, corporate affairs, consumer protection and patent-related work. Litigation head Juan Felipe Acosta splits his time between Medellín and Bogotá, which demonstrates the strategic importance of the branch to the wider firm. Additionally, the anti-piracy and anti-counterfeiting team is led nationally from Medellín, with department head Camilo Bernal noted for his broad experience in contentious matters. The office also draws on a sizeable second line of associates, as well as various other IP professionals, including engineers.

Practice head(s):

María Clara Múnera-Vélez

Key clients

Universidad EAFIT

Universidad Nacional (Medellín site)

Universidad Pontificia Bolivariana

Grupo Nutresa

Grupo Familia (Essity)

Sumicol (Grupo Corona)

Cementos Argos

Metro de Medellín

MVH Inversiones

Grupo de Empresas Auteco

Pascual Bravo

Coordinadora Mercantil


Neu Energy

Ultra Air

Línea Directa

Work highlights

  • Advising Nutresa Group on various matters, including on the global management of its trade mark and patent portfolios.
  • Advising Auteco Mobility on trade mark portfolio management, and also on entertainment and copyright issues, among other matters.
  • Advising Essity Hygiene and Health Aktiebolag (as the owner of Productos Familia) on managing the patent portfolio of Productos Familia.

Colombia > Intellectual property Tier 1

With offices in Barranquilla, Bucaramanga, Cali and Medellín, as well as Bogotá, along with a presence in Tokyo, Japan, IP and competition boutique OlarteMoure offers both genuine national coverage and extensive regional and international capabilities. Noted for its ‘great teamwork’, the practice scores highly with sources for its ability to ‘identify strategies to defend the client’s interests’. The group is primarily recognised for its patents prowess, where it frequently aligns with its top-notch life sciences department to handle a range of patent drafting, portfolio management, and contentious work. The practice also demonstrates great competency advise on trade marks, copyrights, anti-counterfeiting and technology transfer matters, among other areas. Names to note include patents head Carlos Olarte, who is highly regarded for his expertise in the biopharmaceutical and telecom spheres, and trade mark lead Juan Moure. Other experienced partners include patent specialist Alexander Agudelo and litigator Juan Felipe Acosta. The team additionally benefits from emerging expertise of directors María Alejandra Pava and Mónica Guevara, who handle trade marks and patents respectively.

Practice head(s):

Carlos Olarte; Juan Moure; Alexander Agudelo; Carlos Parra; Juan Felipe Acosta; María Alejandra Pava; Monica Guevara; Valeria Jaramillo; Camila Vasquez; Liliana Galindo; Eddie Manotas


The team’s experience and expertise makes it unique. Lawyers have the ability to identify strategies to defend the client’s interests. I identify with the firm’s values when I see that they give team members opportunities for growth from a professional and academic point of view.

We value the team for its great teamwork. Advice is coordinated and coherent. Lawyers demonstrate proactivity in the assigned matters.

OlarteMoure is our trusted firm in Colombia. Over the last few years, it has strengthened its anti-piracy department, which has allowed us to entrust it with many luxury brands – and recently we referred one of our main clients for illicit trade issues.

Strong response times are one of the pillars of OlarteMoure.

Key clients


Immatics Biotechnologies


Merck & Co



Grupo Nutresa


Bristol-Myers Squibb


AG Studios


Frida Kahlo Corporation



Comestibles Aldor

Bayer Intellectual Property

Spradling Group

Banco Caja Social

Essity Hygiene and Health Aktiebolag




Work highlights

  • Represented Ericsson in standard essential patent infringement litigation against Apple.
  • Prosecuted portfolios of patent applications in Latin America for Immatics Biotechnologies, Novartis, Merck, Pfizer, GlaxoSmithKline, Bristol-Myers Squibb and Bayer Intellectual Property.
  • Advised 56 small companies dedicated to the agriculture industry, as part of a regional programme, including assisting 37 with various intellectual property services such as IP protection, and intangible assets portfolio identification.

Colombia > Life sciences Tier 1

OlarteMoure’s premier intellectual property offering supplies the firm with a steady stream of complex life sciences-related engagements. Most notably the group provides ongoing advice to global pharmaceutical corporations such as Pfizer, Novartis and Merck & Co on patent portfolio management throughout Latin America. The team’s signature patent offering is supplemented by strong regulatory and technical expertise, where it can lean on a multidisciplinary team of professionals experienced in chemistry, biology and pharmaceutical chemistry, among other specialisms. High-profile patent specialist Carlos Olarte has a strong record in the pharma and life sciences fields. Other key contacts include patent partner Alexander Agudelo, who holds an MA in pharmaceutical sciences.

Practice head(s):

Carlos Olarte

Colombia > Competition and antitrust Tier 3

OlarteMoure’s competition practice has a strong IP dimension, in line with the firm's signature strength. Predominantly recognised for its activity in competition and consumer law-related disputes, the team also has experience in compliance matters and merger reviews. Seasoned competition and IP expert Juan Guillermo Moure possesses significant regulatory expertise gained during his former role as deputy head of the Office for the Promotion of Competition at the SIC. The team also includes life sciences and telecoms specialist Carlos Olarte and dispute resolution director Juan Felipe Acosta, as well as regulatory associates Santiago Lombana and Camilo Andrade.

Practice head(s):

Juan Guillermo Moure; Carlos Olarte; Juan Felipe Acosta; Santiago Lombana; Camilo Andrade


The OM Team has outstanding professionals in each of the practice areas and it provides efficient alternatives and solutions for each required case.

We highlight the good attitude of each of its professionals, who are always ready to meet our requirements, as well as their expertise and specific knowledge.

The practice is very comprehensive because it is composed of lawyers with expertise in different fields of intellectual property. The ease of making decisions with this team makes us very loyal and reluctant to change lawyers.

Lawyers are very expeditious and propose alternatives to the client very clearly, it is easy to decide which way to go in short meetings. Both Carlos Olarte and Juan Guillermo Moure are very efficient in reviewing cases.

Key clients

Telefonaktiebolaget Ericsson

Auteco and related companies

Qianjiang Motor (HK)

Partners Telecom Colombia and WOM

Johnson & Johnson

FMC Colombia

Comestibles Aldor

Azul & Blanco Millonarios FC



Work highlights

  • Advised Ericsson on antitrust law matters.
  • Advised several global pharmaceutical companies on how to avoid anti-competitive practices when enforcing their patents, including Actelion.
  • Advised WOM on bringing an antitrust and unfair competition lawsuit against Millicom, owner of the trade mark Tigo in Colombia.

Colombia > Compliance and white-collar crime

With a bright future in the compliance space’, associate director Catalina Jimenez A heads up OlarteMoure’s , growing practice in the sector, advising multinationals, (primarily pharmaceutical companies), on compliance and the mitigation of risks associated with anti-corruption, foreign bribery, FCPA and Anti-bribery Act issues.

Founded in 2003, OlarteMoure is a highly specialized intellectual property, regulatory and competition law firm formed by recognized leaders in their fields and academic circles. OlarteMoure strives to provide practical, proactive and timely counsel that is based on comprehensive legal analysis and thorough understanding of its clients’ business environments, under a competitive pricing and cost structure, and all under a rewarding work environment that promotes and stimulates constant professional development and excellence in client service.

Persevering in this mission has allowed OlarteMoure to quickly claim and maintain top-tier status as an IP and competition law firm in Colombia. More recently, OlarteMoure has consolidated a regional IP practice throughout the Latin American region. Through a tight-knit alliance of local firms with outstanding relationships with the local IP office and impressive enforcement litigation experience, OlarteMoure is able to provide an unparalleled regional prosecution and litigation service. In addition to its Bogota office, the firm has offices in Medellin, Barranquilla, Bucaramanga, Cali and a representative office in Tokyo, Japan.

Department Name Email Telephone
Partner Carlos R Olarte carlos.olarte@olartemoure.com +57 (1) 6017700
Partner Juan G Moure juan.moure@olartemoure.com +57 (1) 6017700
Photo Name Position Profile
Juan Felipe Acosta photo Mr Juan Felipe Acosta Partner | Litigation and ADR Director
Alexander Agudelo photo Mr Alexander Agudelo Partner
Isabella Herrera photo Isabella Herrera Head of Cali Office
Catalina Jimenez photo Mrs Catalina Jimenez Compliance and Privacy Director
Juan G. Moure photo Mr Juan G. Moure Partner
Maria Clara Munera photo Maria Clara Munera Partner | Head of Medellin Office
Carlos Olarte photo Mr Carlos Olarte Partner
Carlos Parra photo Mr Carlos Parra Partner | Head of Asia Office
Associates : 62
International Trade Mark Association (INTA)
Intellectual Property Owners Association (IPO)
AIPPI (Association for the Protection of Intellectual Property)
Association of Intellectual Property Firms
Other international offices : Tokyo, Japan