Allison Fitzpatrick > Davis+Gilbert LLP > New York, United States > Lawyer Profile
Davis+Gilbert LLP Offices
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
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Allison Fitzpatrick
Work Department
Advertising + Marketing
Position
Partner
Career
An established thought leader in the digital media space, Allison Fitzpatrick brings to her clients a thorough understanding of the power of social media, influencer marketing, native advertising and other forms of emerging media.
Allison has witnessed firsthand the explosive growth of influencer marketing on social media. As popular bloggers transformed themselves into social media influencers — with marketers signing them to lucrative contracts — she was instrumental in shaping those contracts and developing her client’s social media policies. Whether dealing with “micro” influencers in niche categories, or with major celebrities representing national brands, she helps clients navigate the rapidly evolving social media landscape.
Children’s marketers — as well as operators of child-targeted apps and websites — look to Allison for guidance in their online marketing efforts. Knowing the unique power digital media has over children, she routinely reviews websites, apps, privacy policies and marketing campaigns to ensure compliance with the Children’s Advertising Review Unit’s Self-Regulatory Guidelines, the Children’s Online Privacy Protection Act and other laws.
Having worked on some of the industry’s most successful promotions, Allison bore witness to digital media’s dramatic transformation of the promotions industry, as she helped her clients transition from their traditional reliance on print and direct mail promotions to the social media world, where she advises clients on their sweepstakes, contests, free offers, loyalty rewards programs and other promotions.
Even as she keeps a close eye on emerging media platforms, Allison knows how to adapt the traditional principles of truthfulness in advertising to all aspects of her practice, whether advising clients on endorsements and testimonials, price advertising, claim substantiation, negative option marketing, or any other legal issue where those principles apply.
Education
Fordham University School of Law, J.D., 2001; Georgetown University, B.A., cum laude, 1995
Lawyer Rankings
United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory
(Leading partners)Based in New York, Davis+Gilbert LLP has longstanding expertise in the advertising industry and continues to grow and adapt to new developments in the space such as generative AI and use of dark patterns. The team often advises on emerging areas that do not yet have clear legal frameworks, utilising its years of industry experience to guide clients. Ronald Urbach
co-heads the advertising and marketing practice alongside Richard Eisert. Urbach is a seasoned expert in advertising, marketing and promotions, being the go-to for international companies, agencies and brands. Howard Weingrad advises clients on potential issues arising from production through to launch, Allison Fitzpatrick excels in digital media matters and Aaron Taylor assists clients with developing advertising campaigns and defending false advertising issues. Paavana Kumar is an authority on dark pattern issues, while newly promoted partner Louis DiLorenzo advises a mix of independent agencies and global brands on false advertising and IP. Also noted is Alexa Meera Singh who assists with advertising proceedings and Samantha Rothaus who focuses on AI-related projects.