Cuesta Campos y Asociados S.C. > Mexico City, Mexico > Firm Profile

Cuesta Campos y Asociados S.C.

Mexico > Corporate and M&A Tier 3

Veteran Mexican firm Cuesta Campos y Asociados S.C. has been the preferred advisor to leading multinationals for decades, having built up an extensive track record in M&A transactions, corporate restructurings and joint ventures. The practice, which garners praise for being a ‘great team with lots of knowledge’, has a focus on the automotive, manufacturing, financial, real estate, and alcoholic-beverage industries. Of late, the corporate area has also seen an increase in agribusiness and IT mandates. Partner and CEO, Hugo Cuesta, who represents both foreign entities doing business in Mexico and Mexican entities doing business abroad; and Azucena Marin, who also specialises in antitrust matters as part of her broader M&A practice, jointly head the department. A second line of practitioners includes senior principal associate Rafael Sánchez; principal associate Jesús Bueno; and associate Franscela Sapien. The Meritas Law Firms Worldwide member for Mexico, it operates from offices in Mexico City, Guanajuato and Guadalajara.

Practice head(s):

Hugo Cuesta; Azucena Marín


The team provided great help, advice, knowledge, and collaboration.’

I have been working very closely with the following individuals and they are a great team with lots of knowledge and provided great guidance: Azucena Marin, and Jesus Bueno.’

They are a committed, efficient, and have excellent disposition and attitude.’

They are very professional, offer timely responses and a close relationship and empathy with the needs.’

Key clients

Hoy Health

Haitian Huayuan Mexico Machinery

Audubon Companies


Specialized Packaging Group

R3D Consulting

Hunstman International

Skyworth Group Company

Nissin Travel Mexicana

Work highlights

  • Advised Bright Machines on the Mexican law aspects related to its merger transaction with SCVX Corp.
  • Advised Flextronics Group on a merger transaction between subsidiary companies.
  • Advised Skyworth in the design and execution of all the corporate steps and necessary actions to restructure the group.

Mexico > Banking and finance Tier 4

Cuesta Campos y Asociados S.C. is distinguished by its solid expertise in asset-based lending, as well as in M&A matters with a strong financial component. The practice led by Hugo Cuesta and Azucena Marin – which operates from the firm's offices in Guadalajara, Mexico City and León, and boasts particular expertise in the automotive, manufacturing, financial and real estate sectors – is a recurring choice for foreign banks and lenders doing deals in Mexico, and also acts as co-counsel with prestigious international firms. Mexico City-based senior associate, Andrés Urquidi, focuses his practice on the structuring and negotiation of financial transactions, including  security structures for companies in the energy sector and infrastructure projects.

Practice head(s):

Key clients

Grupo Multitel

Bank of America

Barclays Bank

GLD – SPDR – Gold Shares

Centier Bank

DMI Capital

Canadian Imperial Bank of Commerce


Grupo Multitel

Work highlights

  • Advised Grupo Multitel on the negotiation and structuring of a DIP Financing that will be used to fund operations during insolvency and restructuring procedures.
  • Advised Bank of America on the drafting of termination and release agreements regarding several security interest and pledge agreements as part of the paying-off of a loan.
  • Advised Barclays Bank regarding the granting of an ABL credit agreement, requiring the execution of security instruments, intercreditor agreements and guaranties of a US corporate group and its affiliated entities in Mexico.

Mexico > Compliance Tier 4

Cuesta Campos y Asociados S.C. ' compliance practice has a focus on the prevention of risks associated to its clients’ operations in Mexico, from identification through to the required steps to implement a full compliance program. The group, which also boasts substantial expertise in anti-money laundering and data protection, covers a variety of industries, with manufacturing, automotive, agroindustry and IT among its key sources of work. Azucena Marin, who has particular experience in antitrust and compliance matters; and senior associate Andrés Urquidi, whose expertise extends into capital markets and government procurement matters, are the main practice contacts.

Practice head(s):

Azucena Marín

Key clients




Bright Machines Group



Work highlights

  • Advised Chuspic on the treatment and transfer of a competitors’ personal data.
  • Advising Compas on antitrust compliance matters, updates to compliance policies and guidelines, and assessment of collaboration topics.
  • Advised a global agribusiness company on the use of cookies and the options that visitors may have as to accepting the use of advertising, functional, analytical, and essential cookies.

Mexico > Intellectual property Tier 4

Full-service law firm Cuesta Campos y Asociados S.C. has a notable track record for advising important industry players on the full spectrum of intellectual property matters; during 2021 the team was especially active for clients from the pharmaceutical, personal care, retail, and food and beverage industries. The practice is led by Mauricio Chozas who is regarded as ‘very knowledgable and capable, as well as approachable’ and is highly experienced in trade mark portfolio management, as well as trade mark and patent applications, prosecution and litigation, and copyrights, license agreement and franchising matters. Key associate Lorena Pinto provides additional support and handles the full range of trade mark, patent and copyright matters.

Practice head(s):

Mauricio Chozas


‘Accessible and prompt response at all times; in addition to constant reporting of progress on the matter, and with trained personnel.i

‘Very knowledgable and capable, as well as approacheable.

‘Very efficient, they try to be at the forefront in all aspects, their alerts are very timely.

‘Efficiency, serious, fair prices and good quality.

Key clients



Sinergy Flavors

Industrias Oxan



Royal Prestige (HyCite)



Mumuso Co

Work highlights

  • Advised manufacturing company Industrias Oxan on the drafting and filing of patent applications that would be used in connection with PEMEX (Petroleos Mexicanos)’ oil operations.
  • Advised global spirits company Phusion Projects on the design and preparation of files before the Mexican Trademark Office, requesting the registration of a trade mark license agreement by which our client allows a third party the use of their trade marks in Mexico.
  • Advised Armadrill, a company specialised in drilling deep wells for the extraction of drinking water, on the review of industrial property agreements to avoid breaches in connection with trade secrets and licensing prohibitions.

Mexico > Labour and employment Tier 4

Cuesta Campos y Asociados S.C. has a broad labour and employment offering that reflects the firm’s broad service offering, and is regarded by clients as ‘an outstanding firm, with a team that is in constant communication to answer questions, review vulnerabilities or areas of opportunity, and suggest improvements in our daily operations’. The practice has considerable expertise, particularly regarding collective bargaining agreements and union negotiations, but also on employment agreements, outsourcing reform, corporate restructuring, social security and high-level terminations, as well as the arrival of businesses in Mexico and general day-to-day advice. The team is led by newly appointed partner Gerardo Valencia, who is an expert on the design and implementation of strategies that avoid employment-related liabilities, the negotiation of union contracts (and regarding ‘call-to-strike’ scenarios), and advisory on the transfer of employees, among other matters.

Practice head(s):

Gerardo Valencia


‘Cuesta Campos is an outstanding firm, with a team that is in constant communication to answer questions, review vulnerabilities or areas of opportunity, and suggest improvements in our daily operations.

‘The communication and attention they have with us. Our problem with other firms is that they start acting on their own and refuse to provide information or justify their actions when questioned. Throughout just over three years of business relationship, this has been a very positive change. Lic. Sandra Chavez and Lic. Gerardo Valencia understand that not everyone is an attorney  and terms can be challenging; but they have enough patience to explain in simple words the possible solutions to the problems that arise.

Key clients

Hitachi Astemo

Hoy Health





Súper Kiosko




Huntsman International


Work highlights

  • Advised Yara on the design and implementation of processes, protocols, employment agreements and amendments to comply with it’s obligations, managed Social Security and risk management to prevent premium increases.
  • Advised Rappi on the design of the division of the business with specialisation on each entity that will offer services to the market in compliance with the regulation on Outsourcing, modifying the corporate structure and employee transfer on a substitution-of-employer process authorised by the Ministry of Labour.
  • Advised Compas on the verification of compliance with Mexico’s Labour Reform regarding outsourcing, including the validation of all vendors to determine the fulfillment of their employer obligations, as well as the analysis and amendment of the company’s Services Agreement entered into to include new vendor’s obligations and responsibilities.

Mexico > Real estate Tier 4

Cuesta Campos y Asociados S.C. has substantial experience advising clients in the manufacturing, electronics, real estate and logistics sectors, on matters such as property sales and rental, property titles and leases, transactional due diligence, and the viability of operations given urban planning regulations and norms. The real estate practice, which has over 10 years of development and growth, is led by partner Berenice Soto who focuses on corporate, industrial, business, residential and hospitality/tourism real estate projects. Associate Jesús Bueno provides key support and the practice operates from offices in Mexico City, Guadalajara and -notably- the El Bajío region.

Practice head(s):

Berenice Soto


‘It is the only firm I have ever worked with. I have received constant attention and in time for the needs of my company.

‘They are experts in their field and capable of explaining to those of us who are not aware of all the details of the contracts. They have a service orientation and wide availability and flexibility to accommodate our delivery times.

Key clients

NPA de Mexico

Jabil Circuit de Mexico

Jabil Circuit de Chihuahua



Steward Estate

Hoy Health


Work highlights

  • Advised NPA de México, a manufacturer of non-electronic equipment for medical use, on the negotiation, review and execution of several agreements -including construction agreements- for the expansion of its premises.
  • Advised wind tunnel designer iFly Indoor Skydiving, on the review and due diligence of a property of approximately 1,000 square meters, in relation to the opening of its premises in Mexico City.
  • Advised packaging solutions company Estapack regarding the execution of industrial lease agreements for its industrial premises.

Mexico > International trade and customs

Guadalajara-headquartered firm Cuesta Campos y Asociados S.C.' offering includes regulatory compliance, IMMEX and PROSEC programmes, free trade agreements, tariff classification and customs valuation; Alejandro Martínez is the main contact.

Cuesta Campos (CC) is a full service Mexican law firm, founded in 1978. As a leading business law firm, it is recognized for providing a personalized service under the highest ethical and quality standards. Client satisfaction and long-term professional relationships have been used as a measure of success.

The firm has offices in Mexico City, Guadalajara and in the Bajio region, as well as a presence in Monterrey, Tijuana, Ciudad Juarez and Cancun, through long-standing professional affiliations. Cuesta Campos is the exclusive member of Meritas Law Firms Worldwide in Mexico, having the best of both worlds: a local firm with international standards.

The firm: CC has a strong track record representing sophisticated needs for leading North American, European and Asian multinationals and foreign banks operating in various Mexican jurisdictions, as well as top Mexican entities. The team is known for being flexible, business-oriented and committed to representing its clients’ interests. All attorneys and staff are fully bilingual and many hold postgraduate studies and LLMs from leading universities in Mexico, the United States and Europe. CC operates under project management methodologies to increase efficiency and focus on value added.

Cuesta Campos is the exclusive Mexico member of Meritas Law Firms Worldwide, a global affiliation of more than 7,500 lawyers in 185 independent full-service law firms in over 90 countries that share a commitment to providing reliable legal expertise worldwide with the highest standards of client service and technical aptitude.

Areas of practice: administrative, compliance, antitrust, banking and finance, corporate, environmental, foreign investment, international trade, immigration, intellectual property, labor and employment, social security, litigation, mergers and acquisitions, real estate, tax, energy, telecommunications.

Languages: Spanish, English, French, and Japanese

Antitrust, Corporate M&A Azucena Marí
Banking and Finance, Corporate M&A Hugo
Corporate M&A, International Trade, Tax Rafael Sá
Intellectual Property Mauricio
Labor and Employment Gerardo
Real estate Berenice
Banking and Finance, Compliance, Data Privacy Andrés
International Trade Alejandro Martí
Mauricio Chozas photoMr Mauricio ChozasPartner of the IP practice area
Hugo Cuesta photoMr Hugo CuestaPartner and CEO at Cuesta Campos Some of the representative matters undertaken…
Rafael Sánchez photoMr Rafael SánchezLeader of the Foreign Trade practice area
Andrés Urquidi photoMr Andrés UrquidiPrincipal
Other fee-earners : 40
Total staff : 65
Meritas Law Firms Worldwide
IBA (International Bar Association)
AmCham American Chamber of Commerce
International Trademark Association (INTA)
Partners : 5