Ms Melanie Howard > Loeb & Loeb LLP > Los Angeles, United States > Lawyer Profile

Loeb & Loeb LLP‘s advanced media and technology team is led out of New York by James Taylor who specialises in advising on adtech and technology-enabled transactions as well as media-related agreements. Melanie Howard, Amir Azaran and Brian Heidelberger all co-chair the group alongside Taylor. In Los Angeles, Howard leads the IP protection and luxury brand teams, advising brands on advertising issues and brand protection, exploitation and enforcement. Chicago-based Heidelberger centers his practice on advertising, promotions, privacy and digital marketing issues. Advertising expert Kenneth Florin is well-versed in emerging media, advertising and promotion laws and sits in New York, while Seth Rose resides in Chicago and assists brands with marketing campaigns and initiatives. Nerissa Coyle McGinn is the go-to for NFT and metaverse issues and sits in Chicago. The firm utilizes a cross-functional approach to advertising and marketing matters advises global brands, major media and entertainment companies, sports teams, celebrities and advertising agencies.

Loeb & Loeb LLP remains a market leader in addressing IP needs, from the development and acquisition of rights to the protection and enforcement of rights, the team strives to stay ahead of the curve in technological transformations. The group is highly regarded for its diverse portfolio of renowned and emerging clients, leveraging deep industry expertise with strong litigation skills to provide strategic representation across various sectors. Barry Slotnick, an authority in the field who represents the New York office, heads the entertainment and IP litigation practice. He brings extensive experience in copyright infringement cases to high-profile clients in the music, entertainment, advertising, licensing, and merchandising industries. David Grossman, based in Los Angeles, serves as co-chair and protects and defends clients IP assets, demonstrating expertise with high profile celebrities and athletes. Los Angeles’ Melanie Howard offers niche expertise in luxury brand practice, focusing on acquisition, protection and licensing for major brands, her practices also extends to entertainment, media, and e-sports. In 2024 Wook Hwang departed the firm and Michael Barry joined.

Recommended for being ‘very knowledgeable’, Loeb & Loeb LLP leverages its wealth of experience in handling brand growth, strategic solutions and the implementation of various agreements in the trademark sphere to operate for a plethora of sports, music and entertainment companies. The team possesses a particularly strong grounding in relation to luxury brands. Leading from Los Angeles is Melanie Howard and Sara Crisafulli; the former is fully immersed within the fashion, luxury and retail sectors, providing a significant volume of strategic brand protection guidance, and the latter’s arsenal of skills includes, but is not limited to, the development and implementation of global enforcement and anti-counterfeiting strategies. Leading from Nashville is Bess Morgan, who is knowledgeable across brand selection, clearance, and U.S. and global filing strategy. Also in Los Angeles are Jorge Arciniega and David Grace, a seasoned practitioner handling trademark issues from creation to globalization.

Loeb & Loeb LLP advises clients on compliance and governance issues relating to privacy. The firm also assists clients in litigation defense, including against class actions. Its clients include media, adtech and companies developing emergent tech. The department’s New York-based practice head, Jessica Lee, is an expert in privacy programs and data security. In Chicago, Nerissa Coyle McGinn specializes in advertising and fintech. Melanie Howard, based in Los Angeles, adds experience in M&A transactions. In February 2024, Robyn Mohr and Ryan Martin were promoted to partner, with Michael Barry joining from Morrison Cohen LLP in the same month.